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Research papers

Semiotic codes in the pharmaceutical industry

This paper looks at how trust, authority and science is currently 'communicated' in the pharma and other sectors.Semiotic analyses show how it is possible to leverage certain codes in order to build different types of trust relationships with...

Catalogue: Global Healthcare 2006
Author: Diane Fox-Hill
February 6, 2006
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Citation

Fox-Hill, D. (2006a, February 06). Semiotic codes in the pharmaceutical industry. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/semiotic-codes-in-the-pharmaceutical-industry